In 2015 I thought all my hard work would pay off when I got my dream job in NYC in marketing at one of the largest beauty companies in America. I was focused on “having it all” and quickly found myself always busy, working unpredictable hours, pursuing professional development opportunities, and managing a bustling social life. Prioritizing myself, and my wellness, quickly went on a backburner. Something always seemed to get in the way.

One year into this new lifestyle I wasn’t feeling good or confident in myself. I knew something had to change. I realized wellness had to be a part of my lifestyle because it empowered me to succeed in all aspects of my life.

I was determined and started my wellness journey by following a 12 week program I’d seen on Instagram. Between the foam rolling, high intensity interval training workouts, and cardio requirements, it demanded I workout an overwhelming eight times a week! While I was working out more than before, I noticed I was letting myself down every time I didn’t follow the program to a T. Instead of being proud of myself, my wellness routine became something stressful that was tricky for me to maintain alongside my career.

I decided to test out other approaches. After three years of experimenting, I found the formula that works: building habits, one at a time. I now focus on building one habit at a time and only add in a new habit once the first becomes as routine as brushing my teeth. I now have a robust wellness routine that empowers me to achieve my potential (this confidence even allowed me to quit a job and start this business!).

The idea for Habit House came when I realized I wasn’t the only one facing this problem, many fellow badass women were constantly punishing themselves for prioritizing their career over their wellness.

Every woman should feel empowered by her wellness routine. Habit House is here to empower you to feel as good as your resume looks.

-Ilse Paanakker, Founder Habit House